Customer Loyalty in the Tourism and Travel Industry
Which of these two is more important, customer or brand loyalties? The desire of a customer to keep doing business with a certain brand is known as customer loyalty. The percentage of a company's revenue that is generated by returning customers is used to calculate its share of wallet. Positive word-of-mouth marketing is also a part of brand loyalty. As a result, customers who recommend a product or service to a friend are more likely to do so in the future. Dilan Uluc revealed that, customer